How Using a Retro logo can set your brand apart from the crowd

Logo design is a daunting task for most designers. It can be hard to know where to start or what direction you should go in. But there are many techniques and styles that can help you with your logo design. In this guide, we’ll show you how Retro logos can set your brand apart from the crowd and build a strong visual identity that will last decades!

Design elements

  • Use of typography.
  • Retro logo design, use of colors, unique design style and iconic elements.
  • Vibrant colors on monochrome backgrounds.
  • Handmade imperfections and asymmetry & geometric shapes


If you’re looking to use a Retro logo, there are some simple rules to follow when choosing a font.

  • Use a unique but not too unique font. A unique font can be challenging and fun, but it should also be easy to read and remember. The more unique your design is, the more difficult it may be for brand recognition.
  • Use an easy-to-read font that’s easy to remember as well. If your brand name doesn’t match up with something that people will easily recognize as being related (like “McDonalds”), then using retro is probably going to cause confusion with consumers who may not realize where they’ve seen it before because there’s nothing else out there like this specific typeface/design combination except for maybe another company trying something similar!


Colors are a great way to differentiate your brand from others in the market.

A. Colors can be used as a way to create a unique brand

The best example of this is Ford and Chanel. Ford uses blue, while Chanel uses black. This creates a totally different feeling for each company, even though they both use the same basic color scheme!

B. Colors can be used to convey a feeling or mood

Using specific colors is also helpful when you’re trying to convey an emotion or feeling with your logo design (or any design). For example: if you want something that seems “happy,” using bright yellow would work well; if you want something more sophisticated, perhaps royal blues will help set the right tone; if you want something that feels fun and playful…maybe some bright pinks? The possibilities are endless!

Unique design style

Having a unique design is essential to your brand. It’s what will set you apart from your competitors, and it will make people take notice when they see your product or logo.

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But how do you create a unique design style? It all starts with understanding the basic elements of good design: color, shape, texture, and pattern. Once you have some inspiration for each of these elements and how they work together to create something memorable, then it’s time to put them into practice!

Iconic elements

Iconic elements are the simplest, most direct form of logo design. They can be seen as symbols that represent a company or product. They can also be used for branding, where your icon will become associated with your brand and help you stand out from competitors.

These elements are incredibly versatile, with many different uses:

  • Logo design: This is where the iconic element will be used on its own in front of a solid color background. The logo should tell people what it represents without having to read anything else. For example, Nike’s swoosh logo is extremely recognizable because it stands alone; even if you don’t know what “Nike” means or who owns the company (Phil Knight), you know exactly what this symbol means once you see it on clothing or equipment selling at sporting goods stores across the country.
  • Branding: This is when an iconic element is incorporated into other marketing materials like brochures and business cards so that everything communicates one consistent message about your brand to potential customers while they’re browsing through flyers at trade shows or walking down an aisle in a retail store looking for something specific (like running shoes). Think about how many times we see Starbucks’ siren logo—this well-known image helps shoppers recognize which coffee shop they’re visiting immediately!

Vibrant colors on monochrome backgrounds

Anchoring your logo in a single color is the key to making it pop with vibrancy. If you’ve ever had to choose between red, green and blue for a website’s background color scheme, then you know how important it is for your brand’s hues to stand out against other sites. 

The same can be said for logos. When creating your own retro-inspired design, use as many bright pastel or neon shades as possible while still remaining on-brand and cohesive with the rest of your marketing materials. You’ll want these contrasting hues to make up at least 80% of the logo’s total area so that viewers will immediately recognize what they’re looking at when they first see it—plus this helps give any potential customers an idea of who they’re dealing with from afar.

Asymmetry and geometric shapes

You can use asymmetry or geometric shapes to add visual interest to a logo.

Asymmetrical logos often create a sense of balance, so you might see them in places where the brand is trying to appear more modern and edgy. Geometric designs are often used in minimalist logos that are meant for either corporate brands or those selling products with a clean look, like electronics or clothing. This makes sense: it’s easier for people who love symmetry and simplicity as well as people who don’t like asymmetry and non-geometric shapes to relate well to these kinds of logos!

Minimalist design

Minimalist design is a style of design that uses pared-down and simplified designs. The concept is based on the idea that less is more, which can be a great way to create an impactful logo. It’s also a common choice for modern businesses looking for something clean and timeless.

Minimalist logos can often look very futuristic, with lines and shapes forming an eye-catching pattern or shape. These types of logos tend to work well as they are simple, but still unique enough to stand out from the crowd—not only during their period of use but also in the long term as their minimalistic nature means they won’t date easily compared to other styles such as retro designs (which often have more details).

Final words

By now, you should be pretty clear on how retro logos can set your brand apart from the crowd. It’s important to remember that these styles aren’t just for vintage businesses; they can also be used in new contexts to create a nostalgic feel and evoke memories of past eras. We hope our guide has helped you find some inspiration for your own projects!

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