Becoming a Digital-Ready Company in a Post-Pandemic World
In this day and age, pretty much every aspect of your operations can use digital technologies to not only make it possible but also make it more efficient, more accurate, and ultimately, more lucrative for your company. For example, applying digital marketing strategies means that you can potentially reach customers from all over the world, as compared to traditional marketing strategies that will only allow you to reach people in a particular vicinity. Meanwhile, more high-tech business solutions can include drone-delivered packages for product orders and cashless payment options for all transactions.
Especially in our post-pandemic world, the less person-to-person contact between production and delivery is not only convenient but also necessary.
Digital State of Mind
The first step in your company’s digital transformation journey is shifting your business processes to have a digital state of mind. That means considering every aspect of your business -from materials sourcing and logistics to marketing and administration -with a digital solution in mind.
Shift as many of your business processes to a digital platform, but do so prudently. Yes, Twitter bots can be an excellent customer-service frontline that will help you automate your marketing materials, but make sure it’s used correctly (don’t let it re-tweet scams like Sarah’s Discovery for example).
The Customer Experience is King
But just because minimizing person-to-person contact is necessary doesn’t mean you have to ignore the very human needs of your customers. Digital interactions are intended to enhance the customer experience, not replace it. That means putting forward a human-friendly customer experience at the forefront of your services.
Use every digital tech you can get your hands on to make handling the customer experience faster, easier, and more efficient than ever before. Use client onboarding tools to make client management easier and create websites that have outstanding UI/UX (user interface/user experience). Shift your social media presence to be more friendly towards community building and addressing customer pain points.
Data is the Key to Success
Perhaps the best part about taking your business through a digital transformation is the amount of data you will gain access to, from how much time a customer spends looking at a product to legitimate product reviews and constructive criticisms of your customer service approach. Digital tools are also available to provide your company with more accurate psychographics of your client base, allowing you to adjust your marketing and production strategies to be more attuned to your customers’ wants and needs.
Yes, there is a learning curve when it comes to data analytics, but the time and effort your company spends on learning exactly what it all means, you’ll find that the data you acquire is a gold mine that will help you make better products and services.
Always remember: the customers’ needs come first. In the 21st century, a company that has a customer-centric mindset will win out against competitors that market themselves as a product, rather than offering a product or service that adds value to your customers’ lives. Yes, the pandemic of 2020 has drastically changed the way people shop, so you need to adjust how you offer your products and services accordingly.